About the NIKKOR brand
NIKKOR (http://www.nikkor.com) is Nikon's brand of photographic lenses. The NIKKOR name arose from adding "r", a common practice in the naming of photographic lenses at the time the name was established, to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.
High-quality standards are applied to all stages, from initial design and development to the final product release, alongside a highly controlled production system and inspections, to ensure the superior quality of NIKKOR lenses and for a design that responds to user needs.
Nikon's line-up of lenses for cameras with interchangeable lenses currently consists of more than 90 types of lenses, including ultra-wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced camera with interchangeable lenses.
In 2015, Nikon continues to promote the appeal of NIKKOR lenses with a range of activities. Among these are the addition of new contents, such as video imaging works, to its global branding site, "NIKKOR.com" (http://www.nikkor.com) that started as part of its NIKKOR global branding project to commemorate NIKKOR's 80th anniversary, as well as the development and release of the NIKKOR & ACC app (exclusively for iPad), which introduces NIKKOR lenses and accessories.